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Gulliver Business Travel
Is TripAdvisor changing its tune?
WITH Britain's Advertising Standards Authority (ASA) due to investigate whether TripAdvisor has breached the national advertising code, it's interesting to read this piece on Tnooz suggesting the site may have made some pre-emptive alterations.
Thanks in part to a campaign by KwikChex.com, which helps companies manage their online reputations, TripAdvisor is expected to have to provide evidence to the ASA showing that taglines such as "You'll find real hotel reviews you can trust at TripAdvisor" are fair. And Tnooz reckons the site may have started watering down its language already.
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