Gullver Business Travel

Who´s number one?

AMERICA'S airlines haven't exactly been making their customers happy. In recent years, we've seen new and vexing ancillary fees, major capacity cuts, price increases, fewer amenities in coach, and ever-increasing hassles at airport security. (Airport security theatre is not entirely the airlines' fault, but it is something they could fight against. They don't.) It's little surprise that complaints to America's Department of Transportation about airlines were up 28% in 2010. Complaints per passenger were up, too, to 1.22 per 10,000 passengers. In 2009, the rate was under 1 complaint per 10,000 passengers.


Still, some airlines do better than others. Each year, Dean Headley, a marketing professor at Wichita State University's business school, ranks every airline that carries more than 1% of domestic passengers in the year prior. This year, there were 16 airlines that made the cut—and AirTran, a low-cost carrier that was once known as ValuJet—ranked first.

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