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Chief Officers Network
AirAsia X separates from AirAsia and starts discount fare campaign
AirAsia X, born as the long-haul child of AirAsia, is growing up fast. Already marked out from its regional carrier parent by its different internal colour scheme (the company felt that the AirAsia black leather was a bit too claustrophobic for larger aircraft and elected to adopt a light-grey and red interior) and reclining seats (a stiff upper back is fine for a couple of hours but a bit more space and a tilting seat are essential for long haul) were introduced.
But the "Premium" seats were, by AirAsia X's own admission, a failure. The airline says they were stuck in the ridiculous position that when they specified their interiors, only one seat manufacturer would offer a seat at a price that matched their budget. But the seats were uncomfortable and when installed did not offer the space that was expected.
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